marketing safer eggs

Last sighted many years ago in a children's storybook and the last time in pieces.  Humpty Dumpty has come out of retirement and is assisting Connex in their next segment for their "A Safe Way to Travel" marketing campaign.  To be shown on all commercial channels and to make his debut in the mainstream papers, Humpty will demonstrate the various safety initiatives that have been introduced on trains and on stations. "We felt that Humpty was a character that most people were familiar with," Connex CEO, Bruce Hughes said.  "As he is well known for being fragile we thought that his need for caution provided us with a perfect scenario to demonstrate the updated safety options that are now available on the train network."

Lets hope this exceeds Connex's eggspectations that it can have fun in showing people the lighter side in safer train travel or this campaign may be beaten buy the opposition and whisked away.  Makes for a good omelette.